Healthy Habits Healing Home
Financial Business Plan
Recovery Bridge Program
2026–2031
Executive Summary
Healthy Habits Healing Home is a mission-driven Recovery Bridge Program designed to address a critical gap in addiction recovery care: the period between medical detox, residential treatment, and independent living.
Many individuals leave hospitals or detox programs before a treatment bed is available. Others complete residential treatment but need a structured environment before returning fully to the community. Healthy Habits Healing Home provides a safe, supportive home environment where residents can stabilize, develop healthy habits, and successfully transition to the next stage of recovery.
The program combines:

• Safe transitional housing

• Recovery coaching

• Healthy living education

• Transportation support

• Meal support

• Emotional and mental wellness practices

• Connection to treatment providers

• Long-term recovery planning

The program is designed as a hybrid social enterprise:

1. Healthy Habits Healing, LLC

   • For-profit operating company

   • Accepts investment capital

   • Owns brand, curriculum, systems, and expansion model

2. Healthy Habits Recovery Program

   • Nonprofit charitable program

   • Initially fiscally sponsored by Positive Zone Foundation

   • Receives grants and tax-deductible donations

   • Provides scholarship access

Founder Investment
Founder:
Christina Hemenway
Initial Founder Investment:
$20,000
This investment demonstrates founder commitment and provides startup capital necessary to secure the first home, establish operations, and begin building referral partnerships.
Use of Startup Funds
Startup ExpenseAmount
Lease Security Deposit (2 months @ $5,000)$10,000
Insurance$2,000
Initial Food & Household Supplies$1,500
Office Equipment & Technology$1,000
Website, Branding & Referral Materials$1,500
Initial Operating Reserve$4,000
Total Founder Investment$20,000
Furniture and household supplies will be obtained through community donations, sponsorships, and in-kind contributions whenever possible.
Facility Model
Initial Location

• Leased residential property

• Monthly lease: $5,000

• Utilities budgeted separately

• Maximum capacity: 16 residents

The leased model reduces startup risk and allows Healthy Habits to prove the model before purchasing property.
Staffing Model
Four Health Advocates
PositionAnnual Salary
Physical Health Advocate$45,000
Mental Health Advocate$45,000
Emotional Health Advocate$45,000
Spiritual/Energetic Health Advocate$45,000
Total Salaries$180,000
Payroll taxes, workers compensation, and employer costs:
Estimated: $35,000
Total Personnel Cost:
$215,000/year
Annual Operating Expenses
ExpenseAnnual
Staff Salaries$180,000
Payroll Taxes & Benefits$35,000
Lease$60,000
Utilities$30,000
Food$90,000
Transportation$24,000
Insurance$20,000
Maintenance$18,000
Program Supplies$20,000
Office/Technology$12,000
Professional Services$15,000
Marketing & Outreach$10,000
Emergency Reserve$24,000
TOTAL EXPENSES$538,000
Monthly operating expense:
Approximately $44,800/month
Revenue Strategy
Healthy Habits Healing Home intentionally reduces dependence on resident fees.
The goal is to build a diversified funding model.
Annual Revenue Projection
Revenue SourceAnnual
Medicaid-related reimbursement through licensed partners$225,000
Hospital partnerships/contracts$150,000
Residential treatment center partnerships$75,000
State & county grants$75,000
Foundation grants$60,000
Resident contributions$50,000
Corporate/community sponsors$20,000
Fundraising events$10,000
TOTAL REVENUE$665,000
Projected Annual Financial Performance
CategoryAmount
Revenue$665,000
Expenses$538,000
Operating Surplus$127,000
The surplus provides:

• Emergency reserves

• Program improvements

• Scholarship support

• Staff development

• Expansion preparation

Resident Contribution Model
Resident fees are not the foundation of the program.
They are a supplemental revenue source.
Suggested structure:
Resident TypeContribution
Private PaySliding scale
Insurance-supportedThrough eligible reimbursement pathways
Hospital-supportedContract rate
Scholarship ResidentSupported through nonprofit funding
The goal is to ensure that inability to pay does not prevent someone from receiving support.
Investor Structure
Healthy Habits Healing Home, LLC
Founder Ownership
Christina Hemenway: 80%
Investor Pool:
20%
The founder retains controlling interest because she contributes:

• Original concept

• Program model

• Brand development

• Curriculum creation

• Community relationships

• Leadership

• Future fundraising

• Sweat equity

Investment Structure
Class A Founder Units
Controlled by Christina Hemenway.
Rights include:

• Voting control

• Strategic direction

• Mission protection

• Leadership decisions

• Expansion approval

Class B Investor Units
Investor benefits:

• Economic participation

• Company growth appreciation

• Financial reporting

Investors do not control daily operations.
Mission Protection
The company operating agreement should include mission protections requiring founder approval for:

• Selling the company

• Changing the mission

• Eliminating recovery services

• Selling intellectual property

• Major organizational changes

This protects the purpose of Healthy Habits Healing Home as it grows.
Five-Year Growth Plan
Year 1
Launch first home.
Goals:

• Establish referral network

• Partner with hospitals and treatment providers

• Serve first residents

• Track outcomes

Year 2
Goals:

• Stabilize operations

• Increase referrals

• Expand grant funding

• Build reputation in Washtenaw County

Years 3–5
Potential expansion:

• Additional recovery homes

• Healthy Habits training program

• Licensing model

• Consulting services

• Additional county partnerships

Investment Opportunity
Healthy Habits Healing Home represents an opportunity to invest in a scalable recovery solution addressing a major gap in behavioral healthcare.
Investment supports:

• Additional homes

• Program development

• Technology

• Staff training

• Community expansion

Investors participate in the growth of a mission-driven organization while helping create measurable social impact.
Long-Term Vision
Healthy Habits Healing Home seeks to become a recognized Recovery Bridge model that helps people successfully transition:
Detox → Healthy Habits Healing Home → Treatment → Independent Recovery
The organization combines compassion with sustainability, creating a model where financial strength allows greater access to recovery services.